Featured Products

Nature’s Way Alive! Once Daily Men’s

Nature’s Way Alive! Once Daily Women’s

Nature’s Way Alive! Once Daily Adult

Nature’s way multivitamins are a great way to get the most complete adult Multi-Vitamin & Whole Foods Energizer™ with more energizing nutrients from more natural sources than other multi-vitamin brands. Alive!™ Once Daily Ultra Potency with 26 Fruits & Vegetables, 24 Vitamins & Minerals, 14 Green Foods, 12 Organic Mushrooms, 12 Digestive Enzymes.

Some highlights:

• Extra B-vitamins for energy^†
• 1,000 IU of vitamin D3
• Plant-based Aquamin® calcium
• Potent citrus bioflavonoids
• Cardiovascular support blend^†
• Plus lutein and lycopene

Whole Body Nourishment with essential ingredients that help support:

• Bone Health^†: Boron, Calcium, Folic Acid, Magnesium, Manganese, Vitamins D & K
• Colon Health^†: Calcium, Folic Acid, Selenium, Vitamin D
• Daily Energy^†: Magnesium, Niacin, Pantothenic Acid, Riboflavin, Thiamin, Vitamin B6
• Eye Health^†: Lutein, Selenium, Vitamin A (Beta Carotene), Vitamins C & E, Zinc
• Heart Health^†: Folic Acid, Pomegranate, Resveratrol, Vitamins B6, B12, C & E

This is available in several variations — for Men’s Women’s and Adult.

Featured Products

Baby's DHA Vegetarian by Nordic Naturals

Algae-Omega by Nordic Naturals, 120 ct

Vegan Vitamin D3 Drops by Nordic Naturals

Algae Omega Liquid Drops by Nordic Naturals

Nordic Naturals adds a new line of vegetarian omegas made exclusively from microalgae, nature’s original source of marine omega-3s. For example, Baby’s DHA Vegetarian provides essential omega nutrition without the use of fish. Like all Nordic Naturals omega oils, it is third-party tested and surpasses strict international standards for purity and freshness. Baby’s DHA Vegetarian offers the same health benefits as Nordic Naturals Baby’s DHA, which is made from the company’s Gold Standard 100% Arctic Cod Liver Oil. “We recognize that some parents prefer a vegetarian option,” noted Dr. Marshall. “That’s why we developed a plant-based formulation of this popular product. Nordic Naturals is committed to correcting the global omega-3 deficiency and, through innovation, we will continue to develop products to meet the personalized nutritional needs of all of our customers.”

Nordic Naturals Algae Omega™, available as 1.5 mL concentrated liquid drops, or 60 and 120 softgels, is also made from microalgae and it offers a plant-based source of beneficial marine omega-3s EPA and DHA without the use of fish. While most algae oils are short on EPA, Algae Omega’s unique combination of EPA and DHA is a pure, safe, and effective source of both of these essential fatty acids.

Nordic Naturals Vitamin D3, 1000 IU- Vegan, Vitamin D3 is sourced from lichen, this plant-based liquid formula is in the natural form of vitamin D (cholecalciferol) and is better absorbed and utilized by the body. Natural vitamin D3 helps regulate the body’s levels of calcium and phosphorus, increases mineralization in the bones, and helps you avoid vitamin D deficiency. Nordic Naturals Vitamin D3 Drops, 1000 IU- Vegan is a unique formula specifically developed for vegans, strict vegetarians, or for those who prefer a non-lanolin form of vitamin D3. This product does not contain lanolin or fish oil.

DHA – omega 3 is an essential nutrient for brain health, and original research on DHA has shown that it supports a healthy mood, structural integrity of the central nervous system, cognitive function.* It has also demonstrated neurological enhancement, and neuro-synaptic improvement with exercise.*

DHA 1000

Nordic Naturals DHA 1000 is an omega-rich formula that offers increased DHA potency in fewer soft gels. With the same great formula as DHA, DHA 1000 provides maximum benefits in 1000 mg soft gels. With 100% natural strawberry essence for a great fruity taste, DHA 1000 offers 900 mg of DHA per serving, maximizing your dosage, and thus benefits. Although the omega-3s EPA and DHA occur naturally together in fish oil and work together in the body, research shows that each fatty acid has unique benefits.

Did you Know? More than 20% of the brain is comprised of this vital fatty acid alone!

The results indicated that Aspirin alone had no effect on any factor versus baseline, but EPA+DHA, with and without aspirin, significantly reduced concentrations of 8 of 9 factors. Although EPA+DHA plus aspirin reduced concentrations of a subset of the factors compared to baseline, neither aspirin alone nor the combination significantly reduced the level of any of the markers more robustly than EPA+DHA alone. These data suggest that EPA+DHA has more pronounced effects against inflammation and angiogenesis than aspirin. The implications of these findings for the use of combined therapy for cardiovascular disease remain to be studied further.

Source:

The Effects of EPA+DHA and Aspirin on Inflammatory Cytokines and Angiogenesis Factors.

Zyflamend modulates enzymes to promote a healthy inflammation response.* Wholemega Cardio extra-virgin whole fish oil helps to restore the natural balance of Omega-3 and Omega-6 fatty acids; a key heart health marker.* Both formulas combine to deliver a powerful and natural approach to help maintain a balanced inflammation response and promote heart health.*

Recent research suggests that a factor in predicting heart health is gauging the amount of inflammation in the arteries. Maintaining a healthy cardiovascular system is strongly linked to a healthy inflammation response.* Zyflamend® is the #1-selling herbal in the U.S.‡ for healthy inflammation response.* It contains hundreds of bioactive constituents from ten of the most researched botanicals that promote a healthy inflammatory response making it a compelling choice for promoting heart health.*

Omega 3, 5, 6, 7 and 9’s belong to a group of fatty acids often referred to as “good fats.” The benefits of these oils are numerous – they serve to nourish brain, heart, eye and kidney tissues.*  For optimal benefit, fish oil must become incorporated into cell membranes where it serves to modulate cell signal events (e.g. modulate inflammation) and increases membrane fluidity.* Wholemega Cardio Fish Oil combines clinically researched, naturally pure whole fish oil with tonic herbs that target cardiovascular health support.* The result is a whole-food heart health formula designed to protect and promote a healthy cardiovascular system.*

For your convenience, this new combination product has been added to the store. Buy Now.

The researchers believe that the omega-3 fatty acids in fish oil plays a role in the plasma membrane and cell function of muscles, which may enhance the benefits of training.

In this study, 45 women (aged 64 ± 1.4 y) were randomly assigned to three groups. One group performed strength training only for three months, whereas the others performed the same strength-training program and received 2 grams per day of fish oil supplementation for three months or for five months.

The peak torque and rate of torque development for all muscles (knee flexor and extensor, plantar and dorsiflexor) increased from pre- to post training in all groups. However, the researchers found that the effect was greater in the groups that supplemented with the fish oil.

As always, scientists are cautiously optimistic with the findings. “Other studies involving a larger sample and other combinations of training and supplementation period are required,” they write in the American Journal of Clinical Nutrition (Published Jan 4, 2012).

Featured Products

Nordic Naturals Ultimate Omega Sport

Nordic Naturals Ultimate Omega

Nordic Naturals Ultimate Omega line is an award winning product line that seems to be recognized year after year. In 2011, for the fifth consecutive year, Vitamin Retailer magazine has recognized Nordic Naturals with its Vity Award, honoring the industry’s best-selling products based on a nationwide survey of health food stores. In 2010, Better Nutrition honored Nordic Naturals Ultimate Omega-D3™ as the best supplement in the Essential Fatty Acids category. In 2009, Whole Foods magazine’s annual award honored Nordic Naturals Ultimate Omega for being voted as the best-selling supplement by natural products retailers.

So what’s all the buzz about? The simple answer is excellent value for the money and high reliable quality products as certified by independent 3rd party lab results on every single batch. Given that this is a product consumed by millions on a daily basis, even small amounts of toxins can have a cumulative effect. Hence purity is one of the major concerns of fish oil supplements and Nordic Naturals has gone well beyond establish limits of purity to deliver you product with virtually no detectable levels of heavy metals as seen below.

Similarly levels of Dioxins, PCBs are also undetectable. The purity levels as tested by independent third party labs shows that Nordic Naturals Ultimate Omega is at least 750 times purer than fish!

Apart from award winning purity, freshness, which ensures product integrity and biological efficacy is another key quality of fish oils. The peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil. Finally the concentration of omega-3 fatty acids is an important indicator of the usefulness of a product. Nordic Naturals Ultimate Omega is one of the best concentrated fish oil supplement that is affordable with a typical cost of $20 per month. It meets the American Heart Association recommendation of 1 gm of EPA+DHA for people with risk of heart disease.

Nordic Naturals Ultimate Omega Sport became the first omega-3 fish oil to get NSF certification. According to Adolpho Birch, NFL Vice President of Law and Labor Policy, “We are pleased that Nordic Naturals has met the stringent criteria required to participate in the NFL/NFLPA Sports Nutrition Label Certification Program. They have demonstrated their commitment to the NFL and its players and shown leadership in the supplement industry.” Stacy Robinson, Director of Player Development, NFL Players Association, states, “Nordic Naturals’ participation is a true indication that they understand the importance of players having access to nutritional products that are safe and transparent.”

With these features together, it is no surprise that this is a best seller in the category year after year! Shop our entire line of Ultimate Omega products – we have had to create an entire category for this highly successful line.

Featured Products

Oxylent Sparkling Blackberry-Pomegranate Multivitamin Drink

Oxylent Sparkling Berries Multivitamin Drink

Oxylent Sparkling Mandarin Multivitamin Drink

Oxylent Variety Pack

The population of older adults is currently increasing faster than younger people. The United Nations projects that by 2020 there will be more people in the world over 65 years old than under 5 years old—for the first time in human history. This global trend is also true for the United States in particular. Data from the 2010 Census shows that the 45–54 population grew over 30% in the last 10 years, and now constitutes over 26% of the U.S. population. What this means is that in just a few years approximately one in three Americans will be over age 50.

Increased Micronutrient Needs

Many older adults do not receive recommended amounts of micronutrients from dietary intake alone. There is a wide variety of reasons for this increased nutritional risk, including:

• Total food intake has been shown to progressively decrease with age. Even with this decrease, macronutrient status typically remains in the adequate range. Intake of micronutrients (vitamins and minerals), however, often falls below adequate levels.

• The physiological changes of the aging process result in less bioavailability of nutrients by reducing the body’s ability to synthesize, digest, and/or metabolize those nutrients.

• 85% of older adults have at least one chronic disease that affects the absorption, transport, metabolism, and elimination of nutrients.

• Most older adults take one or more prescription medications, which can suppress appetite, increase metabolism, and/or promote malabsorption of nutrients.

• Hospitalization, institutionalization, and/or home care can also interfere with nutrition. It has been estimated that greater than 50% of hospitalized adults 65 years of age or older are malnourished or at risk for becoming malnourished, and that 20–60% of home care patients and 40–85% of nursing home residents are malnourished.

Aside from a high-quality, bioavailable multiple vitamin/mineral complex, the following specific nutrients are particularly important for older and aging adults:

• Vitamin A is required for healthy vision and immune function.

• Vitamin C can prevent oxidative damage and also facilitate the absorption of iron.

• Vitamin D is important in this population because the capacity to synthesize vitamin D in the skin is reduced in older adults.

• Vitamin E acts as an antioxidant, and requires adequate biliary and pancreatic function for optimal absorption.

• Vitamin K plays a key role in blood clotting, bone health, and the regulation of a variety of enzymatic reactions in the body.

• Vitamin B12 deficiency affects about 30% of people 60 years of age or older. Folate is required for the metabolism of nucleic and amino acids, as well as DNA repair.

• Calcium, together with vitamin D, is crucial in this population to support and maintain bone mass.

• Magnesium is crucial for maintaining healthy muscle function and lean tissue mass, as well as bone mineral content, in older adults.

• Zinc is particularly important in this population because immune function decreases with age, and even a mild zinc deficiency can compromise immune health and function.

Oxylent multivitamin supplement drink not only provides a comprehensive panel of high quality nutrients required for optimal health in older adults, but Oxylent also uniquely offers an effervescent delivery form that offers nearly 100% bioavailability—a crucial consideration for older adults given the prevalence of compromised absorption in this population.

REFERENCES
1. [online] http://www.un.org/esa/population/. Accessed 6/30/2011.
2. [online] http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf. Accessed 6/30/2011.
3. Marian M, Sacks D. Nutr Clin Pract 2009 24:179–195.
4. Johnson KA, Bernard MA, Funderburg K. Clin Geriatr Med 2002 18:773–799.
5. Toffanello ED, Inelmen EM, Minicuci N, et al. J Nutr Health Aging 2011 15(2):99–103.
1 877 OXYLENT (1.877.699.5368) | sales@oxylent.com | oxylent.com
© 2011 Vitalah
These statements have not been evaluated by the Food and Drug Administration.
References available at oxylent.com This product is not intended to diagnose, treat, cure, or prevent any disease.

In Australia, a group of 75 children, ages 7 to12, underwent cognitive assessments. Students with higher levels of omega 3EPA/DHA (marine sourced fatty acids) reported less anxiety and better word recall compared to children with high omega-6 levels (the type of fats found in fast food and processed foods) who had measurable attention deficits that correlated to lower reading and spelling levels.

The study from Australia is just one of several reports indicating that omega-3 with EPA and DHA found in fatty fish and fish oil are important for good cognitive functioning. The long and uniquely flexible omega 3 EPA /DHA chains are indispensable for the proper nutrient exchange across the cell membrane and help with the transmission of signals in the brain.

This study is the first to compare blood level of Omega-3 in children who have ADHD with and without learning difficulties, and supports emerging indications that the former may be more likely responders to omega-3 fatty acids such as DHA.

Source:

http://www.ncbi.nlm.nih.gov/pubmed/21828168
J Child Health Care. 2011 Aug 9. [Epub ahead of print]
Polyunsaturated fatty acids, cognition and literacy in children with ADHD with and without learning difficulties.

Milte CM, Sinn N, Buckley JD, Coates AM, Young RM, Howe PR.

Nutritional Physiology Research Centre, University of South Australia, Australia.

Carlson Niacin Time (500 mg)

Carlson Niacin Time (500 mg) – No flush/ time release is finally back in stock. This product always seems to be in short supply, so hurry and get your supply while it lasts.

Niacin is a type of B vitamin. It is water-soluble, which means it is not stored in the body. Water-soluble vitamins dissolve in water. Leftover amounts of the vitamin leave the body through the urine. That means you need a continuous supply of such vitamins in your diet.

Niacin is involved in the proper metabolism of fat and fat-like substances such as cholesterol and often prescribed as a treatment for elevated total cholesterol, high trigylcerides and other types of lipid disorders. However, Niacin taken in a single 500mg dose often causes flushing or itching.

Carlson Niacin-Time contains niacin prepared by a patented method to minimize these unpleasant side effects. With many people there is absolutely no flush, and the amount needed is sometimes less than needed with other forms of Niacin. Each Niacin-Time tablet provides a gradual release of 500mg over a period of 5 to 7 hours for sustained absorption. See more details.

Featured Products

New Chapter Wholemega Cardio

New Chapter Wholemega Flex

New Chapter Wholemega Focus

BRATTLEBORO, V.T.—New Chapter Inc. introduced three Wholemega® fish oils: Wholemega Cardio, Wholemega Flex and Wholemega Focus. Wholemega Cardio, Flex and Focus combine tonic herbs with whole fish oil to maximize the properties of both. Each new formula combines a clinical dose of Wholemega Whole Fish Oil with full-spectrum herbs.

The Wholemega line includes:

• Wholemega Cardio: Combines all-natural, pure 100-percent wild Alaskan salmon oil with tonic herbs that support heart health. Whole fish oil is combined with targeted heart-supporting herbs such as hibiscus, artichoke and turmeric, which support healthy arteries and cardiovascular inflammation response.

• Wholemega Flex: Whole omegas like those in Wholemega Flex help reduce exercise-related pain, stiffness and joint tenderness. Combined with tonic herbs, including rose hips, turmeric and ginger, which support healthy joint and cartilage function, Wholemega Flex provides a joint-health formula with natural ingredients that work together to promote a healthy inflammation response and normal cartilage production.

• Wholemega Focus: Combines all-natural, pure whole fish oil with tonic herbs that target brain, mood and stress support. The whole omega fatty acids in Wholemega Focus support healthy brain function, helping to restore a natural balance of omega-3 to omega-6. Brain supporting lemon balm, sage and holy basil help the body maintain calm and a positive mood by supporting alertness, contentedness and overall well-being.

Featured Products

Nordic Naturals Kenai Wild Alaskan Salmon Oil, 8oz

Nordic Naturals Kenai Wild Alaskan Salmon Oil, 90 softgels

Kenai Peninsula Wild Alaskan Salmon

Nordic Naturals Kenai Wild™ Alaskan Salmon Oil

Nordic Naturals Kenai Wild™ Alaskan Salmon Oil starts with the highest-quality, exclusive raw material available—Marine Stewardship Council (MSC) certified Kenai Wild™ Alaskan salmon.

Through a gentle purification process, impurities such as arsenic, PCBs, and mercury are removed to lowest possible levels. The result of the gentle purification process is the first salmon oil that surpasses all national and international standards for purity, with arsenic levels up to 40 times lower than other leading salmon oil brands—every batch is third-party tested to guarantee it.

Featured Products

Perfect Calm by New Chapter

The Dr. Oz Show Features Perfect Calm on Monday, March 21st.
TUNE IN HERE to check your local listings.

Finding Your Perfect Balance:  How Do You Experience Stress?

As individuals, we differ not only in what we perceive to be stressful, but in how we experience stress. Some people experience stress in the form of worry, tension, irritability, inability to focus and/or difficulty sleeping. These people are clearly in need of more calming influences, however, sometimes the people who need more calm don’t even realize it. On the other end of the spectrum are individuals who experience stress as fatigue, low energy, lack of motivation, and/or muscle soreness. These people have burned the candle at both ends for too long and are experiencing an energy deficit. Although they may be tempted to reach for stimulants like caffeine, they will only feel worse when they experience the crash that comes later as their energy deficit worsens. These people don’t just need more energy, they need sustained energy support that can only come from an improvement in mitochondrial function.

I Need More Calm . . .

Perfect Calm is the ideal organic whole-food multivitamin herbal and nutrient formula for those seeking to address daily stress, enhance calm and overall well-being. It is the first and only multi to feature the long revered anti-stress herb Supercritical Holy Basil, which has been shown in scientific studies to modulate cortisol and ease a worried mind. Chamomile and Lemon Balm offer additional soothing effects by promoting healthy levels of calming neurotransmitters. A complete multi, Perfect Calm provides a combination of 25 whole-food vitamins and minerals formulated to promote optimal health while targeting the nutrients your body needs most during times of stress, like whole-food complexed Vitamins B and C. Perfect Calm also contains cultured, organic herbal blends to provide immune and digestive support — two important functions that can be affected by high levels of stress.

WorldofOmega goes Red on Feb. 4! Also offering additional 5% off on heart health products with coupon womheart (expires Feb. 14th, 2011).

Heart disease has probably touched you or someone you know. The American Heart Association is calling every one of us to make it our mission to fight heart disease and stop the No. 1 killer in North America. Go Red for someone you love.

Some facts:

• 90% of women have 1 or more risk factors for developing heart disease
• More than 82 million American adults are estimated to have 1 or more types of cardiovascular disease. That is 1 in 3 people
• On average 2200 Americans die of cardiovascular disease every day, average of 1 death every 39 seconds
• Heart Disease is No. 1 cause of death among women 20 and older, killing about 1 woman every minute
• More women die of heart disease than the next 4 causes of death including all forms of Cancer.

Learn more how you can participate at: http://www.americanheart.org & http://www.goredforwomen.org/