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During National Nutrition Month 2011 and Beyond, American Dietetic Association Encourages Everyone to Eat Right with Color

WorldofOmega — Thu, 03 Mar 2011 01:42:11 +0000

Month-long campaign focuses attention on the importance of making informed food choices and developing sound eating and physical activity habits

CHICAGO – As trends continue to indicate Americans are interested in improving their diets and leading more healthful lifestyles, the American Dietetic Association reminds everyone that an easy way to focus on eating better is to “Eat Right with Color,” which is this year’s theme of National Nutrition Month^®. Each March, ADA focuses attention on returning to the basics of healthy eating. This year’s National Nutrition Month theme encourages consumers to remember to include a colorful variety of fruits, vegetables, whole grains, lean proteins and dairy on their plates every day.

“The American Dietetic Association is committed to improving the nation’s health, and one of the ways we do this is by providing science-based nutrition information to consumers in a way that’s easy to understand and apply to their everyday lives,” said registered dietitian and ADA President Judith C. Rodriguez. “National Nutrition Month offers a great opportunity to focus people’s attention on a universal theme that cuts through the clutter of information and gets back to the principles of a healthful diet.”

Initiated in 1973 as a week-long event, “National Nutrition Week” became a month-long observance in 1980 in response to growing public interest in nutrition. Additionally, to commemorate the dedication of RDs as advocates for advancing the nutritional status of Americans and people around the world, the second Wednesday of March has been designated “Registered Dietitian Day.” This year marks the fourth annual Registered Dietitian Day.

The recently released 2010 Dietary Guidelines for Americans recommend an increased focus on a plant-based diet. This combined with including lean meats, fish and poultry, and low-fat milk and dairy products creates a rainbow of colors on the plate that serve as the foundation for a healthful eating plan.

“The Dietary Guidelines provide a great base for directing the eating patterns of Americans. The expertise of registered dietitians can translate the Guidelines into easy, actionable and personal information that can be used to develop a healthful eating plan that is right for the individual,” Rodriguez said. “ADA encourages all Americans to take time during National Nutrition Month to look at their eating patterns and begin to make the small improvements that, over time, add up to significant health benefits.”

As part of this public education campaign, ADA’s National Nutrition Month website includes a variety of helpful tips, fun games, promotional tools and nutrition education resources, all designed to spread the message of good nutrition around the “Eat Right with Color” theme.

Children’s DHA™ from Nordic Naturals® Wins 2010 Gold Award from Alive Magazine

WorldofOmega — Sat, 22 Jan 2011 16:36:21 +0000

Featured Products

Children’s DHA – 360 chewables

Children’s DHA Liquid, 8 oz

Nordic Naturals, the industry leader in omega-3 fish oil recently received a prestigious gold award this year for its Children’s DHA from alive Magazine. The alive Awards promote and recognize outstanding product innovation while enhancing the credibility of natural health products. Since 1994, these prestigious gold, silver, and bronze awards have been presented to manufacturers for the best consumer products in a variety of natural health categories.

The gold winner in “Children’s Products”, Children’s DHA is Canada’s leading fish oil product for children, and has been a favorite among children and their families for many years. Made entirely from Arctic cod liver oil, Children’s DHA is rich in the omega-3 DHA, essential for the proper function of the brain, eyes, nervous, and immune systems. Easily swallowed or chewed by children three and over, this product is available in strawberry-flavored liquid or chewable soft gels. Children’s DHA also contains healthy levels of 100% natural vitamins A and D.

Pure Fish Oil: Nordic Naturals’ 3rd Party Science Debunks Myths

WorldofOmega — Tue, 20 Apr 2010 18:37:49 +0000

Nordic Naturals

Pure fish oil manufacturer Nordic Naturals’ 3rd party science debunks purity, processing and freshness myths in the marketplace

PR Log (Press Release) – Apr 20, 2010 – Watsonville, CA

Pure fish oil manufacturer Nordic Naturals, with years of science and research backing its fish oil production, debunks processing, purity, and freshness myths currently found in the marketplace with 3rd party science and research.

One point that seems to be agreed upon by healthcare practitioners and nutritional supplement laboratories is that Omega-3 Essential Fatty Acids (EFAs) in the marketplace are nutrients that are considered “essential” because they are required for optimum health but cannot be produced by the body. As they cannot be produced by the body, they must be obtained by diet or supplementation. Beyond this one point, conflicting information and “the myths” begin, starting with best processing practices for achieving purity and freshness.

One myth says “Heat used in fish oil manufacturing causes excess oxidative damage (rancidity) and creates inferior oil.” The fact is that all fish oil needs to be processed and purified in order to remove contaminants and meet minimal laws and standards such as California’s Proposition 65. These laws and standards are set to protect consumers and this process always requires heat, be it high heat or low heat.

The important point is that heat itself does not cause oxidation — it only affects the rate of oxidation. Low heat is acceptable and used by many quality manufacturers today. Oxidative damage (rancidity) can be avoided by manufacturing in a vacuum, in a nitrogen-rich, oxygen-free environment, and in the absence of free radical catalysts such as iron and copper. Nordic Naturals utilizes a proprietary multi-patented manufacturing process that produces the purest and freshest fish oil products which far exceed the stringent Norwegian Medicinal Standard and European Pharmacopeia Standard limits. (http://www.nordicnaturals.com/en/Retailers/Third-Party_T …)

Another myth says “Cold pressed oil of a food grade nature is superior.” The fact is cold-pressed fish oil still requires the use of heat processing to separate the oil from the fish body and strip the raw material of its impurities and meet minimal standards for fish oil (http://www.ifosprogram.com). In other words, fish oil can never be a “whole food” because it must, by its very nature, go through several manufacturing processes in order to become oil. Nordic Naturals is GMP certified with product coming from a Food Grade Facility that is in compliance with dietary supplements standards.

“Nordic Naturals has always been a research driven company where processing technology and product formulations are driven by the latest developments. We have been privileged that without solicitation, leading research institutions such as Harvard, Georgetown and Columbia universities as well as the National Institute of Health have chosen our products for many clinical studies,” says Joar Opheim, MBA, and Norwegian born founder. “Additionally, Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for the highest concentration, freshness and purity, which speaks to our dedication to provide consumers with the best possible fish oil products.”

“The internet has created a wonderful environment where information and opinion is only a key stroke away however it also makes it easy for anyone to publish content while rushing to put a product on the market. When looking for nutrition information, we encourage everyone to do full product research and to look for third party research and laboratory testing for purity and freshness to be certain they are getting a nutritional supplement that meets its marketing claims,” says Dr. Joseph C. Maroon, Neurological Surgeon, researcher and author.

Dr. Joseph Maroon, a board certified neurosurgeon has become one of the nation’s leading advocates of fish oil and has recently authored two books, “Fish Oil: The Natural Anti-inflammatory” and “The Longevity Factor: How Resveratrol and Red Wine Activate Genes for a Longer and Healthier Life.”

Nordic Naturals’ products surpass all PCB standards set by California’s Proposition 65

WorldofOmega — Tue, 09 Mar 2010 18:57:37 +0000

Nordic Naturals at WorldofOmega.com

March 7, 2010: Joar Opheim

In an effort to address recent media announcements, Nordic Naturals would like to assure all of our loyal supporters that we have and will continue to ensure safety and purity for our products.

We would like to reiterate that all Nordic Naturals products surpass all PCB standards set by California’s Proposition 65, the GOED voluntary monograph, and all international standards. Nordic Naturals products were not listed in the lawsuit filed in California alleging that eight fish oil companies did not properly label products regarding PCB levels under the state’s Proposition 65. In fact, we believe our fish oils are the purest in the world.

Since 1995, Nordic Naturals has been setting the standards for fish oil excellence while delivering third-party test results that reveal industry-leading purity and freshness. We believe that consumers should have access to accurate information about environmental contaminants and that complete transparency around freshness and purity is essential.

We have always taken a proactive approach to provide individuals with information regarding the purity, safety, and efficacy of our products. Using the most advanced testing methods to detect PCBs, third-party tests show that all our fish oils have no detectable levels at one part per trillion of Non-Ortho and Mono-Ortho PCBs the most harmful PCBs, which are not covered by Prop 65 and total PCBs are well below the Prop. 65 limit of 0.09 µg/kg 90 nanograms, 0.09 ppm, or 90 ppb.Nordic Naturals starts with the best raw material available — fish low on the food chain, which naturally contain low levels of impurities and high levels of omega-3 fats. Our multi-patented manufacturing processes, accompanied by leading-edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals fish oils are documented to be completely pure, with no detected heavy metals or environmental contaminants when third-party tested at levels 10 times below the stringent European Pharmacopeia, CRN, GOED, and IFOS standards.

As a pioneer and innovator, Nordic Naturals has created a new definition of fish oil quality as it relates to freshness, taste, dosage, and, most importantly, purity, reinforcing our commitment to conduct business truthfully and authentically in the fish oil industry.

We greatly appreciate your continued trust and support.

Joar Opheim is the chief executive officer of Nordic Naturals.

Nordic Naturals Introduces Revolutionary Delivery System for Fish Oil – Drink Your Omega-3s(TM) in Effervescent Form

WorldofOmega — Thu, 07 Jan 2010 00:45:50 +0000

Featured Products

Nordic Naturals Omega-3 Effervescent Drink Mix – 15% off. $29.71 – 21ct

WATSONVILLE, Calif., Jan. 5 /PRNewswire/ — Nordic Naturals, the industry leader in omega-3 fish oil, introduces Omega-3 Effervescent, an innovative way to enjoy fish oil supplementation via a water-soluble drink mix containing EPA and DHA in a delicious orange flavor. This revolutionary delivery system is clean on the palate and offers all the amazing health benefits of omega-3s and vitamin D3, such as heart, brain, joint and bone support, without any hint of fish. Packaged in single-serving packets, the product is easy to use and lets you Drink Your Omegas-3s(TM) anytime and anywhere. Just add water! Each serving offers 500 mg of EPA and DHA as well as 1200 I.U. of vitamin D3.

According to Bradley West, ND, Nordic Naturals Research Advisor, “in traditional delivery systems like soft gels, the omega-3s in cod liver oil need to be gradually broken down by stomach acids in order to be absorbed in the small intestine. With the effervescent technology in place, the omega-3s can be absorbed and enter the blood stream faster – in as little as 15 minutes.” In addition to quicker absorption, the product is also easy on the stomach. The organic food acid combines with the carbonate, which buffers the effervescent solution to a normal pH. “Omega-3 Effervescent is the ultimate solution for individuals with digestive challenges, or those that find it hard to swallow soft gels, as well as the perfect way to ensure compliance when traveling,” adds Dr. West.

Nordic Naturals Omega-3 Effervescent contains cod liver oil made from Arctic cod harvested in a sustainable manner from Norwegian waters. Arctic cod is a flourishing fish population that has the highest DHA content of any cod species, as well as naturally occurring vitamins A and D. The formula contains added natural vitamin D3 for enhanced bone, mood and immune support. Sweetened with stevia in creamy orange flavor, the product has no oily feel or texture and never smells or tastes fishy. Omega-3 Effervescent is available in 7 and 21 count packages and can be used by both children and adults. More information is available at www.drinkyouromegas.com.